About

Hi, and welcome! No matter your skill level, this blog will help you develop, launch and monetize a professional, audience-specific blog.

Whether you’re a hobbyist, want to inspire others, are launching a business, or are starting a blog to support an existing business or organization, I’m here to help. In addition to my private consulting work, I have had the privilege of helping 20 to 40 ultra busy college students of all ages and from all walks of life to launch real and professional blogs every semester, half of them online students, for the last two years, and now I’m here to help you too. Some of my students have gone on to become micro influencers and this is very exciting to watch. Others have taken the skills they have learned and the blogs they have created to help them start careers in social media, public relations and content creation. 

Yes, I Really Am a Blogging Professor 

My name is Susan, and yes, I really am a blogging professor (technically, in my current position I am an Instructor of Communication) on the teaching faculty of a large university in Philadelphia, but to students, I am Professor, Professor Susan or just Susan. I have been teaching digital publishing, podcasting, social media, personal branding and professional writing and content creation in higher ed since I got my MFA from Bennington College in 2000. Before I went to grad school, I was a PR and marketing manager for a book publisher before venturing out on my own as a successful PR pro and writer for hire. I am the co-author/author of several books.  

Why I Started the Blogging Professor Blog 

In today’s content-driven digital marketing world, blogs are a key content and SEO strategy for business, brands and organizations, and for individuals with good ideas. I started this blog because I get so many questions from students and professionals alike about blogging — how do you start a blog, how do you name a blog, how do you monetize a blog, what the heck is SEO, how can you use a blog to become an influencer? 

I can help you with all of the above. 

One of the things I quickly realized is that there are lots of people who want to start blogs but who feel unsure of their writing ability and their ability to generate enough worthwhile content to keep a blog going. 

I can help you with that too. 

And finally, I started this blog because frankly, it’s a little embarrassing to be a blogging professor without a blog. 

What Kind of Info and Advice Will You Find Here?  

Yes, there a lot of terrific resources out there for blogging, and I will point you to, and encourage you to use, some of my go-tos like Neil Patel, Moz, Problogger, Hubspot, and many others. These are the resources I use with my students because I don’t use textbooks whenever it’s possible to curate my course content, and there is so much good advice out there that I and my students have benefited from. Now I would like to contribute to the growing body of blogging knowledge. I will share my perspective from having helped literally hundreds of people start blogs — from finding the right title, to drilling down to your niche and finding your audience, to using social media platforms to promote your content. 

I know what the blogging pitfalls are. I know how to overcome writer’s block. Beyond just teaching you how to write post titles that generate clicks, I know that creating great blog content is about believing that you have a worthwhile idea, a worthwhile voice and something to say that will benefit your readers and contribute something positive to the vast body of knowledge and opinions that digital publishing affords. 

Yes, It’s Hard Work, and a Little Scary

Blogging takes heart. It’s hard work. It’s time consuming, especially at first. You have to believe in yourself and learn new skills. But when you are able to create and build a community of followers, even a small one at first, and you are helping them do something or you’re inspiring them, you will feel energized and amazed by your connections with readers from all over the US and the world. 

Above all, I know that creating a really great blog is about having courage and overcoming fear: What if I can’t do it? What if I don’t have anything to say? What if I can’t keep it going? 

You won’t know until you try. So why not try? If you feel a calling to create a blog, follow your calling. It’s important. 

Let me Know if I Can Help You Too

I am in the process of developing what will be an affordable online course for anyone who wants to learn how to start a blog in six weeks. So check back for updates about that. If you need some private coaching or blog writing help, you can also reach out to me via my email: thebloggingprof@gmail.com

So, welcome! I hope to help you get your blog started and help you make a dream come true. I will include other advice, like personal branding for college students and how to start an actual life after college as it arises because it always does. I consider it a privilege and honor to help new students of blogging. Teaching others, learning from them and sharing what I have learned is my calling, and I try to honor it every day. 

Welcome aboard!