Blog Measurement: How Are You Really Doing and How Do You Really Know? 

The final step in the process of creating a successful blog is measurement. You’re putting a lot of time and effort into your blog, so how do you know that your hard work is paying off. What is your return on investment (ROI)? The answer can be found by assessing and tracking your site statistics. This is where you will find key performance indicators (KPIs).  

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