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When Chunky Is Good: How to Create Fabulously Scannable Blog Posts in 8 Simple Steps
Writing your first blog post is an accomplishment (yay you!), but writing a blog post and formatting it so it’s optimized for online reading are two different tasks. While it’s a complete overstatement and simply untrue to say people don’t read on the web, they most certainly do, it is true that before reading, they Continue reading
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15 Core Blogging Practices for New Bloggers

Blogging is rewarding and fun, but it’s a lot of work to create an audience-centered blog with loads of great content that attracts followers. It’s easy to get overwhelmed as you get started. There is a lot of good advice out there (I know because I’m always looking for it) on how to get started, Continue reading
About Me
My name is Susan, and yes, I really am an adjunct communication professor who has taught blogging, social media, portfolio development, and many other communication courses for many years. Welcome to my blog!
Recent Posts
- Here They Are: My 4 Go-To Formulas for Blog Post Headline Writing
- The Biggest Mistake New Graduates Make on Their Online Portfolios
- How to Optimize Your LinkedIn Profile (Part 2 of 2): 9 Tips for Writing Your About Section
- 11 Guidelines for Writing A Damn Good Listicle Post That ChatGPT Can’t Compete With
- 5 Benefits of Subheadings in Your Blog Posts
