Some new bloggers and content creators resist using formulas for headlines and titles. They seem to find formulas an insult to their creative ability. And guess what? Their creative headlines are usually never good because writing really good headlines is more about conveying a benefit to your reader than it is being creative or worse, clever. Clever headlines are a waste. They don’t convey concrete information and are often vague. People like a good tease, and a properly written teaser headline is a viable option, but not at the expense of readers knowing what’s in it for them if they read it.