Posted in Copywriting, Headlines, Magnetic Headlines

Here They Are: My 4 Go-Tos for Blog Post Headline Writing  

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Writing effective headlines, or titles, (I use these terms interchangeably) for your blog posts (and news articles, press releases, magazine features and even social media posts) is essential but not always easy. In fact, writing really good headlines for your posts can be super hard, unless you have some formulas and the best guide ever written, which was not written by me but I will share.


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Posted in Blog formatting, Blogging How To, Chunking

When Chunky Is Good: How to Create Fabulously Scannable Blog Posts


Writing your first blog post is an accomplishment (yay you!), but writing a blog post and formatting it so it’s optimized for online reading are two different tasks. While it’s a complete overstatement and simply untrue to say people don’t read on the web, they most certainly do, it is true that before reading, they will quickly scan to see if they should read or not. The key to scannable text is to make the post chunky.

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Posted in Blogging How To

15 Core Blogging Practices for New Bloggers


Blogging is rewarding and fun, but it’s a lot of work to create an audience-centered blog with loads of great content that attracts followers. It’s easy to get overwhelmed as you get started. There is a lot of good advice out there (I know because I’m always looking for it) on how to get started, but here are 15 best practices that are truly and simply essential. If you follow these 15 core practices, you will be establishing your blog’s solid foundation. Here we go…

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