The final step in the process of creating a successful blog is measurement. You’re putting a lot of time and effort into your blog, so how do you know that your hard work is paying off. What is your return on investment (ROI)? The answer can be found by assessing and tracking your site statistics. This is where you will find key performance indicators (KPIs).Continue reading “Blog Measurement: How Are You Really Doing and How Do You Really Know? “
Since LinkedIn is the number one professional networking site, it’s surprising, sometimes shocking really, how many profiles, even of successful, established professionals, are not optimized for professional networking. If you’re looking to successfully network, land your first job or a new job or promote your blog or influencer content, you need to fully optimize your LinkedIn profile.Continue reading “How to Fully Optimize Your LinkedIn Profile (Part 1 of 2)”
Good visuals are essential to the success of your blog. According to research from Brain Rules: We are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.Continue reading “10 Ways to Add Copyright-Usable Visuals to Bling Your Blog”
Some new bloggers and content creators resist using formulas for headlines and titles. They seem to find formulas an insult to their creative ability. And guess what? Their creative headlines are usually never good because writing really good headlines is more about conveying a benefit to your reader than it is being creative or worse, clever. Clever headlines are a waste. They don’t convey concrete information and are often vague. People like a good tease, and a properly written teaser headline is a viable option, but not at the expense of readers knowing what’s in it for them if they read it.Continue reading “Here They Are: My 4 Go-To Formulas for Blog Post Headline Writing “
Writing your first blog post is an accomplishment (yay you!), but writing a blog post and formatting it so it’s optimized for online reading are two different tasks. While it’s a complete overstatement and simply untrue to say people don’t read on the web, they most certainly do, it is true that before reading, they will quickly scan to see if they should read or not. The key to scannable text is to make the post chunky.
Blogging is rewarding and fun, but it’s a lot of work to create an audience-centered blog with loads of great content that attracts followers. It’s easy to get overwhelmed as you get started. There is a lot of good advice out there (I know because I’m always looking for it) on how to get started, but here are 15 best practices that are truly and simply essential. If you follow these 15 core practices, you will be establishing your blog’s solid foundation. Here we go…