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5 Benefits of Subheadings in Your Blog Posts
While using a list is an effective way to add scannability to any blog post, sometimes you won’t have or need a numbered list. Short paragraphs of text, with one key idea in each, are helpful for scannability, but there is truly no substitute for a good subhead that is properly formatted so it stands… Continue reading
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10 Ways to Add Copyright-Usable Visuals to Bling Your Blog Without AI
Good visuals are essential to the success of your blog. According to research from Brain Rules: We are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%. Continue reading
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The Complete Guide to Writing a Successful About Page for Your Blog
Here is the most important thing you need to know when it comes to writing your About page for your blog: Your About page is not just about you. Continue reading
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Here They Are: My 4 Go-To Formulas for Blog Post Headline Writing
Some new bloggers and content creators resist using formulas for headlines and titles. They seem to find formulas an insult to their creative ability. And guess what? Their creative headlines are usually never good because writing really good headlines is more about conveying a benefit to your reader than it is being creative or worse,… Continue reading
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13 Core Blogging Best Practices for New Bloggers
Blogging is rewarding and fun, but it’s a lot of work to create an audience-centered blog with loads of great content that attracts followers. It’s easy to get overwhelmed as you get started. There is a lot of good advice out there (I know because I’m always looking for it) on how to get started,… Continue reading
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The Biggest Mistake New Graduates Make on Their Online Portfolios
It’s graduation season. Caps are flying high, diplomas are in hand and parties are underway. And soon it will be time for another post-graduation rite of passage: compiling a professional portfolio. Recent graduates are frantically combing through their computer files and scouring Google Drive folders searching for work samples to showcase their real-world professional skills. … Continue reading
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How to Optimize Your LinkedIn Profile (Part 2 of 2): 9 Tips for Writing Your About Section
In Part 1 of How to Optimize Your LinkedIn Profile , I discuss how to optimize the Introduction section, or top portion, of your LinkedIn profile. Now, in this post, I discuss how to write and optimize your LinkedIn About section. Continue reading
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11 Guidelines for Writing A Damn Good Listicle Post That ChatGPT Can’t Compete With
Every successful blogger, content creator, PR writer and feature writer knows that even before the birth of Buzzfeed, the listicle has long been an essential format because it’s quite effective for quickly conveying a benefit to the reader in the title/headline and for providing a scannable and “chunky” format for scanning and reading. But with… Continue reading
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Blogger, Meet Your New Best-Content Friend — The Listicle!
One go-to blog-post-writing formula, and one that is also widely used for newspaper and magazine articles, press releases, website articles, and even for books — 7 Habits of Highly Effective People — is the listicle. A listicle is an article that is framed around a numbered list like The Top 5 Mistakes… The 3 Best… Continue reading
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Blog Measurement: Here Are the 5 KPIs That Will Help You Track Your Progress
The final step in the process of creating a successful blog is measurement. You’re putting a lot of time and effort into your blog, so how do you know that your hard work is paying off. What is your return on investment (ROI)? The answer can be found by assessing and tracking your site statistics. This… Continue reading
About Me
My name is Susan, and yes, I really am an adjunct communication professor who has taught blogging, social media, portfolio development, and many other communication courses for many years. Welcome to my blog!
