How to Optimize Your LinkedIn Profile (Part 2 of 2): 9 Tips for Writing Your About Section
In Part 1 of How to Optimize Your LinkedIn Profile , I discuss how to optimize the Introduction section, or top portion, of your LinkedIn profile. Now, in this post, I discuss how to write and optimize your LinkedIn About section. Continue reading
11 Guidelines for Writing A Damn Good Listicle Post That ChatGPT Can’t Compete With
Every successful blogger, content creator, PR writer and feature writer knows that even before the birth of Buzzfeed, the listicle has long been an essential format because it’s quite effective for quickly conveying a benefit to the reader in the title/headline and for providing a scannable and “chunky” format for scanning and reading. But with… Continue reading
5 Benefits of Subheadings in Your Blog Posts
While using a list is an effective way to add scannability to any blog post, sometimes you won’t have or need a numbered list. Short paragraphs of text, with one key idea in each, are helpful for scannability, but there is truly no substitute for a good subhead that is properly formatted so it stands… Continue reading
Blogger, Meet Your New Best-Content Friend — The Listicle!
One go-to blog-post-writing formula, and one that is also widely used for newspaper and magazine articles, press releases, website articles, and even for books — 7 Habits of Highly Effective People — is the listicle. A listicle is an article that is framed around a numbered list like The Top 5 Mistakes… The 3 Best… Continue reading
The Complete Guide to Writing Your Successful About Page for Your Blog
Here is the most important thing you need to know when it comes to writing your About page for your blog: Your About page is not just about you. Continue reading
Blog Measurement: How Are You Really Doing and How Do You Really Know?
The final step in the process of creating a successful blog is measurement. You’re putting a lot of time and effort into your blog, so how do you know that your hard work is paying off. What is your return on investment (ROI)? The answer can be found by assessing and tracking your site statistics. This… Continue reading
How to Fully Optimize Your LinkedIn Profile: 7 Key Steps for Your Intro Section (Part 1 of 2)
Since LinkedIn is the number one professional networking site, it’s surprising, sometimes shocking really, how many profiles, even of successful, established professionals, are not optimized for professional networking. If you’re looking to successfully network, land your first job or a new job or promote your blog or influencer content, you need to fully optimize your… Continue reading
10 Ways to Add Copyright-Usable Visuals to Bling Your Blog
Good visuals are essential to the success of your blog. According to research from Brain Rules: We are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%. Continue reading
Here They Are: My 4 Go-To Formulas for Blog Post Headline Writing
Updated February 2023 Some new bloggers and content creators resist using formulas for headlines and titles. They seem to find formulas an insult to their creative ability. And guess what? Their creative headlines are usually never good because writing really good headlines is more about conveying a benefit to your reader than it is being… Continue reading
When Chunky Is Good: How to Create Fabulously Scannable Blog Posts
Writing your first blog post is an accomplishment (yay you!), but writing a blog post and formatting it so it’s optimized for online reading are two different tasks. While it’s a complete overstatement and simply untrue to say people don’t read on the web, they most certainly do, it is true that before reading, they… Continue reading
Hi, I’m Susan, and yes, I really am a college professor who teaches blogging, social media, PR and all things communication to undergraduate and graduate students in Philadelphia. Welcome to my blog!
- How to Optimize Your LinkedIn Profile (Part 2 of 2): 9 Tips for Writing Your About Section
- 11 Guidelines for Writing A Damn Good Listicle Post That ChatGPT Can’t Compete With
- 5 Benefits of Subheadings in Your Blog Posts
- Blogger, Meet Your New Best-Content Friend — The Listicle!
- The Complete Guide to Writing Your Successful About Page for Your Blog