Best Practices
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13 Core Blogging Best Practices for New Bloggers
Blogging is rewarding and fun, but it’s a lot of work to create an audience-centered blog with loads of great content that attracts followers. It’s easy to get overwhelmed as you get started. There is a lot of good advice out there (I know because I’m always looking for it) on how to get started,… Continue reading
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The Biggest Mistake New Graduates Make on Their Online Portfolios
It’s graduation season. Caps are flying high, diplomas are in hand and parties are underway. And soon it will be time for another post-graduation rite of passage: compiling a professional portfolio. Recent graduates are frantically combing through their computer files and scouring Google Drive folders searching for work samples to showcase their real-world professional skills. … Continue reading
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11 Guidelines for Writing A Damn Good Listicle Post That ChatGPT Can’t Compete With
Every successful blogger, content creator, PR writer and feature writer knows that even before the birth of Buzzfeed, the listicle has long been an essential format because it’s quite effective for quickly conveying a benefit to the reader in the title/headline and for providing a scannable and “chunky” format for scanning and reading. But with… Continue reading
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5 Benefits of Subheadings in Your Blog Posts
While using a list is an effective way to add scannability to any blog post, sometimes you won’t have or need a numbered list. Short paragraphs of text, with one key idea in each, are helpful for scannability, but there is truly no substitute for a good subhead that is properly formatted so it stands… Continue reading
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Blogger, Meet Your New Best-Content Friend — The Listicle!
One go-to blog-post-writing formula, and one that is also widely used for newspaper and magazine articles, press releases, website articles, and even for books — 7 Habits of Highly Effective People — is the listicle. A listicle is an article that is framed around a numbered list like The Top 5 Mistakes… The 3 Best… Continue reading
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How to Fully Optimize Your LinkedIn Profile: 7 Key Steps for Your Intro Section (Part 1 of 2)
Since LinkedIn is the number one professional networking site, it’s surprising, sometimes shocking really, how many profiles, even of successful, established professionals, are not optimized for professional networking. If you’re looking to successfully network, land your first job or a new job or promote your blog or influencer content, you need to fully optimize your… Continue reading
About Me
My name is Susan, and yes, I really am an adjunct communication professor who has taught blogging, social media, portfolio development, and many other communication courses for many years. Welcome to my blog!
Recent Posts
- The Complete Guide to Writing a Successful About Page for Your Blog
- Here They Are: My 4 Go-To Formulas for Blog Post Headline Writing
- 13 Core Blogging Best Practices for New Bloggers
- The Biggest Mistake New Graduates Make on Their Online Portfolios
- How to Optimize Your LinkedIn Profile (Part 2 of 2): 9 Tips for Writing Your About Section
