Best Practices
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11 Guidelines for Writing A Damn Good Listicle Post That ChatGPT Can’t Compete With
Every successful blogger, content creator, PR writer and feature writer knows that even before the birth of Buzzfeed, the listicle has long been an essential format because it’s quite effective for quickly conveying a benefit to the reader in the title/headline and for providing a scannable and “chunky” format for scanning and reading. But with… Continue reading
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5 Benefits of Subheadings in Your Blog Posts
While using a list is an effective way to add scannability to any blog post, sometimes you won’t have or need a numbered list. Short paragraphs of text, with one key idea in each, are helpful for scannability, but there is truly no substitute for a good subhead that is properly formatted so it stands… Continue reading
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How to Fully Optimize Your LinkedIn Profile: 7 Key Steps for Your Intro Section (Part 1 of 2)
Since LinkedIn is the number one professional networking site, it’s surprising, sometimes shocking really, how many profiles, even of successful, established professionals, are not optimized for professional networking. If you’re looking to successfully network, land your first job or a new job or promote your blog or influencer content, you need to fully optimize your… Continue reading
About Me
Hi, I’m Susan, and yes, I really am a college professor who teaches blogging, social media, PR and all things communication to undergraduate and graduate students in Philadelphia. Welcome to my blog!
Recent Posts
- How to Optimize Your LinkedIn Profile (Part 2 of 2): 9 Tips for Writing Your About Section
- 11 Guidelines for Writing A Damn Good Listicle Post That ChatGPT Can’t Compete With
- 5 Benefits of Subheadings in Your Blog Posts
- Blogger, Meet Your New Best-Content Friend — The Listicle!
- The Complete Guide to Writing Your Successful About Page for Your Blog