Blogging How To
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11 Guidelines for Writing A Damn Good Listicle Post That ChatGPT Can’t Compete With

Every successful blogger, content creator, PR writer and feature writer knows that even before the birth of Buzzfeed, the listicle has long been an essential format because it’s quite effective for quickly conveying a benefit to the reader in the title/headline and for providing a scannable and “chunky” format for scanning and reading. But with Continue reading
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The Complete Guide to Writing Your Successful About Page for Your Blog

Here is the most important thing you need to know when it comes to writing your About page for your blog: Your About page is not just about you. Continue reading
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Blog Measurement: Here Are the 5 KPIs That Will Help You Track Your Progress

The final step in the process of creating a successful blog is measurement. You’re putting a lot of time and effort into your blog, so how do you know that your hard work is paying off. What is your return on investment (ROI)? The answer can be found by assessing and tracking your site statistics. This Continue reading
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10 Ways to Add Copyright-Usable Visuals to Bling Your Blog

Good visuals are essential to the success of your blog. According to research from Brain Rules: We are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%. Continue reading
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When Chunky Is Good: How to Create Fabulously Scannable Blog Posts in 8 Simple Steps
Writing your first blog post is an accomplishment (yay you!), but writing a blog post and formatting it so it’s optimized for online reading are two different tasks. While it’s a complete overstatement and simply untrue to say people don’t read on the web, they most certainly do, it is true that before reading, they Continue reading
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15 Core Blogging Practices for New Bloggers

Blogging is rewarding and fun, but it’s a lot of work to create an audience-centered blog with loads of great content that attracts followers. It’s easy to get overwhelmed as you get started. There is a lot of good advice out there (I know because I’m always looking for it) on how to get started, Continue reading
About Me
My name is Susan, and yes, I really am an adjunct communication professor who has taught blogging, social media, portfolio development, and many other communication courses for many years. Welcome to my blog!
Recent Posts
- Here They Are: My 4 Go-To Formulas for Blog Post Headline Writing
- The Biggest Mistake New Graduates Make on Their Online Portfolios
- How to Optimize Your LinkedIn Profile (Part 2 of 2): 9 Tips for Writing Your About Section
- 11 Guidelines for Writing A Damn Good Listicle Post That ChatGPT Can’t Compete With
- 5 Benefits of Subheadings in Your Blog Posts

